How to Write a Job Ad That Gets More Applicants (7 Tips for Malaysian Employers)

A vague ad gets few applicants, or the wrong ones. Use these tips.

1. Use a clear job title. Use what candidates actually search, like “Account Executive,” not an internal title.
2. Show the salary range. Ads that show pay usually get more applications.
3. State the location and hours. Mention the area, shifts and whether weekends are required.
4. List the main duties. Give five to seven short bullet points.
5. Be realistic about requirements. Separate “must have” from “nice to have.”
6. Mention benefits. Include allowances, EPF and SOCSO, leave, training and career growth.
7. Make it easy to apply. Give a clear way to apply and reply quickly.

Mistakes to avoid

• “Competitive salary” with no figure
• Long lists of requirements for an entry-level job
• Slow replies, so good candidates accept other offers

Ready to post?

Post your vacancy on Jobsku in minutes. You can also use our job description template to save time.